Direct feedback from years of selling real products to real customers.
Founder-led brand studio · Brooklyn, NY
Build the brand.
Sell the product.
Founder-led creative production for independent brands: custom merch, brand design, web + ecommerce, photo + video, and marketing—all under one creative lead.
Professional review · No obligation
Is your website costing you customers?
Your website should be helping you win business—not making customers hesitate. Find the friction, rank the biggest opportunities and see what to fix first.
- See where visitors may be dropping off
- Find the mobile, trust and speed problems
- Get a clear path toward more action
Services
One creative lead. Five connected services.
01
Custom Merch
Tees, hoodies, hats, embroidery, stickers, patches and pins.
↗02Graphic Design
Logos, merchandise graphics, marketing materials and production-ready artwork.
↗03Web Design
Business websites, landing pages and ecommerce stores.
↗04Photo + Video
Brand photography by Sean Bruce or Akira Ruiz. Videography by Rez.
↗05Marketing
Meta ads, Klaviyo email and ecommerce analysis.
↗Work
Work built through NY State of Mind.
Built in the real world
Not theory. A brand built from the street up.
Featured during A&E’s A Tale of Two Dirtys.
Original apparel developed, photographed and sold through NY State of Mind.
Started with hand-screened tees and a folding table in Soho.
Independent skate media documented Method Man wearing the brand and its commitment to New York skate culture.
Brett SteinOwner / designer
About me
Nearly 20 years of hands-on experience.
I have designed, sewn, printed, sourced, sold and marketed my own products since 2008. I use that experience to help clients make better decisions and avoid common mistakes.
Book a free consultationNY State of Mind
Experience from building my own brand.
NY State of Mind began with hand-screened tees on NYC streets and grew into an independent brand carried by shops and worn by artists, skaters and New Yorkers worldwide.
The work has included original collections, artist collaborations, ecommerce, production, content, email and paid advertising. I use that full operating experience to help clients make better decisions.
2008Founded in Brooklyn
How I work
You work directly with me.
I lead the consultation, planning and project management, then bring in the right specialist when the work calls for it. You get one point of contact and a team built around the project.
Book a free consultationYou work with me from the first conversation through completion.
I put together the right services for your project and budget.
Design, merchandise, photo, video, websites and marketing are available in one place.
Process
How it works.
- 01Tell me the goalExplain what you want to create or improve.
- 02Review the planI recommend the services, budget and timeline.
- 03Approve the workMockup or design approval before production.
- 04Complete the projectI manage the work through delivery.
Questions
Before we start.
What kinds of clients do you work with?
Independent brands, businesses, organizations and events that need merchandise, design, photography, videography, a website or ecommerce marketing.
How is pricing determined?
Every project is quoted around the scope, quantity, production method, deadline and level of support required. You receive the plan and price before work begins.
Can I hire you for more than one service?
Yes. Merchandise, design, photo, video, web and marketing can be combined into one project or handled separately.
Do you work outside New York?
Yes. The studio is based in Brooklyn and works with clients remotely as well as locally.
Free project review